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Giu Giu

About

giu giujoo - joo — is the creative vision of Giuliana Leila Raggiani.

Giuliana Leila Raggiani was raised as a first generation Italian in Boston, Massachusetts & Falmouth, Maine. Since the age of 3, Giuliana Leila has always shown self—expression whether through dance, visual art, or design. As the granddaughter of Palmira Giglia, owner of Settebello boutique in Boston and designer of the coveted Vaccaro Turtlenecks (circa 1960s—early 90s), it was only a matter of time until she followed her Nonna’s legacy.

In 2008, Giuliana moved to New York City to begin her studies at Parsons School of Design, and in 2010 completed the knitwear program at Central Saint Martins in London. After graduating in 2012 with a BFA in Fashion Design and the award of “Designer of the Year” in Childrenswear, Giuliana started her own creative vision a knitwear–focused label.

giu giu, established in 2013, is primarily based out of her Los Angeles studio, though, Giuliana balances her time between Paris & New York. Her signature piece, called the Nonna Turtleneck, is a contemporary reproduction of her grandmother’s original piece.

Through her previous work experiences with various labels (including “Giuliana Leila” × Anthropologie, Tess Giberson, Alexander Wang, and Calvin Klein), travel, and dedicated yoga practice, she has developed her individual aesthetic in design; a constant contrast.

With a nostalgic point of view, giu giu has evolved into a product of a unique and mindful lifestyle bound by simplicity; a reflection conveying the playful humor and offbeat freedom that life should embody, with no limitation to age or gender.

Giu Giu About

NONNA

A film collaboration with
Hamadou Frédéric Baldé

01 Paris
02 Marrakech
03 New York
04 Los Angeles

NONNA

A film collaboration with
Hamadou Frédéric Baldé



Collections

Autumn Winter 2018
Spring Summer 2018
Autumn Winter 2017
Spring Summer 2017
Autumn Winter 2016
Spring Summer 2016
Autumn Winter 2015
Spring Summer 2015

Collections

Giu Giu

Shopping

Air Sweater
$552.00
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Air Sweater
Air Short
$644.00
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Air Short
Moon Bath Bikini Top
$241.50
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Moon Bath Bikini Top
Moon Bath Bikini Bottom
$241.50
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Moon Bath Bikini Bottom
NONNA Unitard in Ivory Mix
$380.00
+
NONNA Unitard in Ivory Mix
NONNA Bike Short in Glacé Gold Glitter
$253.00
+
NONNA Bike Short in Glacé Gold Glitter
NONNA Mini Dress in Ivory
$299.00
+
NONNA Mini Dress in Ivory
NONNA Sans Sleeves in Mud
$265.00
+
NONNA Sans Sleeves in Mud
Graceful Bomber in Rose Quartz
$330.00
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Graceful Bomber in Rose Quartz
Graceful Pant in Rose Quartz
$300.00
+
Graceful Pant in Rose Quartz
NONNA Starter Jacket in Mud/Ivory
$345.00
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NONNA Starter Jacket in Mud/Ivory
NONNA Pants in Mud/Ivory Stripe
$345.00
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NONNA Pants in Mud/Ivory Stripe
Be Angel Tee
$30.00
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Be Angel Tee
NONNA Tank in Sakura Sunburn Stripe
$230.00
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NONNA Tank in Sakura Sunburn Stripe
NONNA Bike Short in Sakura Sunburn Stripe
$230.00
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NONNA Bike Short in Sakura Sunburn Stripe
NONNA Pants in Bambina
$345.00
+
NONNA Pants in Bambina
NONNA Tank in Bandaid
$220.80
+
NONNA Tank in Bandaid
NONNA Bike Short in Bandaid
$220.80
+
NONNA Bike Short in Bandaid
Élevé Jumpsuit in Ghost
$275.00
+
Élevé Jumpsuit in Ghost
NONNA Pants in Yin Yang
$345.00
+
NONNA Pants in Yin Yang
NONNA 'Swim' Halter in Yin Yang
$218.50
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NONNA 'Swim' Halter in Yin Yang
NONNA 'Swim' Panty in Yin Yang
$218.50
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NONNA 'Swim' Panty in Yin Yang
NONNA Tube Top in Luxor
$189.00
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NONNA Tube Top in Luxor
NONNA Pants in Luxor
$345.00
+
NONNA Pants in Luxor
NONNA Tube Top in Glacé
$189.00
+
NONNA Tube Top in Glacé
NONNA Unitard in Bandaid Mix
$380.00
+
NONNA Unitard in Bandaid Mix
NONNA Jewel in Bandaid
$253.00
+
NONNA Jewel in Bandaid
NONNA Jewel in Luxor
$253.00
+
NONNA Jewel in Luxor
NONNA Turtleneck in Ivory Gold Glitter
$287.50
+
NONNA Turtleneck in Ivory Gold Glitter
NONNA Turtleneck in Mud
$287.50
+
NONNA Turtleneck in Mud
NONNA Turtleneck in Bandaid
$287.50
+
NONNA Turtleneck in Bandaid
NONNA Turtleneck in Luxor
$287.50
+
NONNA Turtleneck in Luxor
NONNA Sans Sleeves in Ivory Gold Glitter
$265.00
+
NONNA Sans Sleeves in Ivory Gold Glitter
NONNA Tube Top in Onyx
$189.00
+
NONNA Tube Top in Onyx
NONNA Leotard in Ivory Gold Glitter
$265.00
+
NONNA Leotard in Ivory Gold Glitter
NONNA Leotard Sans Sleeves in Onyx
$265.00
+
NONNA Leotard Sans Sleeves in Onyx
NONNA Tube Top in Ivory
$189.00
+
NONNA Tube Top in Ivory
NONNA Leotard in Onyx
$265.00
+
NONNA Leotard in Onyx
NONNA Sans Sleeves in Ivory
$265.00
+
NONNA Sans Sleeves in Ivory
NONNA Sans Sleeves in Onyx
$265.00
+
NONNA Sans Sleeves in Onyx
Nonna Tee in Ivory
$253.00
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Nonna Tee in Ivory
Nonna Tee in Onyx
$253.00
+
Nonna Tee in Onyx
NONNA Pants in Ivory
$345.00
+
NONNA Pants in Ivory
NONNA Pants in Onyx
$345.00
+
NONNA Pants in Onyx
NONNA Pants in Ivory Gold Glitter
$345.00
+
NONNA Pants in Ivory Gold Glitter
NONNA Tube Skirt in Onyx
$265.00
+
NONNA Tube Skirt in Onyx
NONNA Leotard in Ivory
$265.00
+
NONNA Leotard in Ivory
NONNA Turtleneck in Onyx
$287.50
+
NONNA Turtleneck in Onyx
NONNA Tube Skirt in Ivory
$265.00
+
NONNA Tube Skirt in Ivory
NONNA Jewel in Onyx
$253.00
+
NONNA Jewel in Onyx
NONNA Jewel in Glacé
$253.00
+
NONNA Jewel in Glacé
NONNA Tube Top in Celery
$189.00
+
NONNA Tube Top in Celery
NONNA Tube Top in Bandaid
$189.00
+
NONNA Tube Top in Bandaid
NONNA Tube Top in Mud
$189.00
+
NONNA Tube Top in Mud
NONNA Sans Sleeves in Glacé
$265.00
+
NONNA Sans Sleeves in Glacé
NONNA Turtleneck in Ivory
$287.50
+
NONNA Turtleneck in Ivory
NONNA Turtleneck in Glacé
$287.50
+
NONNA Turtleneck in Glacé
NONNA Turtleneck Petit in Bandaid
$193.20
+
NONNA Turtleneck Petit in Bandaid
NONNA Sans Sleeves in Celery
$265.00
+
NONNA Sans Sleeves in Celery
NONNA Jewel in Ivory
$253.00
+
NONNA Jewel in Ivory
NONNA Jewel in Mud
$253.00
+
NONNA Jewel in Mud
NONNA Tube Skirt in Mud
$265.00
+
NONNA Tube Skirt in Mud
NONNA Pants in Celery
$345.00
+
NONNA Pants in Celery
NONNA Pants in Mud
$345.00
+
NONNA Pants in Mud
NONNA Leotard Sans Sleeves in Bandaid
$265.00
+
NONNA Leotard Sans Sleeves in Bandaid
NONNA Leotard in Sakura Sunburn Stripe
$265.00
+
NONNA Leotard in Sakura Sunburn Stripe
NONNA Turtleneck in Bambina
$287.50
+
NONNA Turtleneck in Bambina
NONNA Tube Skirt in Bambina
$265.00
+
NONNA Tube Skirt in Bambina
NONNA Tube Skirt in Celery
$265.00
+
NONNA Tube Skirt in Celery
NONNA Sans Sleeves in Bandaid
$265.00
+
NONNA Sans Sleeves in Bandaid
NONNA Tube Skirt in Bandaid
$265.00
+
NONNA Tube Skirt in Bandaid
NONNA Pants in Bandaid
$345.00
+
NONNA Pants in Bandaid
NONNA Pants in Onyx Gold Glitter
$345.00
+
NONNA Pants in Onyx Gold Glitter
NONNA Leotard in Onyx Gold Glitter
$265.00
+
NONNA Leotard in Onyx Gold Glitter
NONNA Turtleneck in Celery
$287.50
+
NONNA Turtleneck in Celery
Good Giu Giu Jacket
$150.00
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Good Giu Giu Jacket
WAVY Hoodie
$483.00
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WAVY Hoodie
WAVY Pant
$437.00
+
WAVY Pant
Brickstitch Crew in Onyx
$230.00
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Brickstitch Crew in Onyx
Brickstitch Crew in Moon
$230.00
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Brickstitch Crew in Moon
Brickstitch Jogger Pant in Onyx
$255.00
+
Brickstitch Jogger Pant in Onyx
Cache-Cache in Black on Black
$276.00
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Cache-Cache in Black on Black
Cache-Cache in White on White
$276.00
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Cache-Cache in White on White
Brickstitch Crew in Bleach
$230.00
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Brickstitch Crew in Bleach
Brickstitch Boxer Short in Bleach
$230.00
+
Brickstitch Boxer Short in Bleach
Brickstitch Jogger Pant in Bleach
$255.00
+
Brickstitch Jogger Pant in Bleach
NONNA Leotard in Glacé
$265.00
+
NONNA Leotard in Glacé
NONNA Tube Skirt in Glacé
$265.00
+
NONNA Tube Skirt in Glacé
Brickstitch Crew in Bronze
$230.00
+
Brickstitch Crew in Bronze
Brickstitch Jogger Pant in Bronze
$255.00
+
Brickstitch Jogger Pant in Bronze
Palmira Top
$437.00
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Palmira Top
Palmira Snap-Skirt
$550.00
+
Palmira Snap-Skirt
Float Pant in Eggshell
$545.00
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Float Pant in Eggshell
Brickstitch Boxer Short in Camel
$230.00
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Brickstitch Boxer Short in Camel
Kara Skirt in Heather Grey
$230.00
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Kara Skirt in Heather Grey
NONNA 'Swim' Halter in Ivory Gold Glitter
$230.00
+
NONNA 'Swim' Halter in Ivory Gold Glitter
NONNA 'Swim' Panty in Ivory Gold Glitter
$230.00
+
NONNA 'Swim' Panty in Ivory Gold Glitter
Love Thyself Brickstitch Sports Bra
$275.00
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Love Thyself Brickstitch Sports Bra
Sacred NONNA Oil No. IV
$60.00
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Sacred NONNA Oil No. IV
Sorella Belt
$324.00
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Sorella Belt
NONNA Book ~ Vol. i
$33.00
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NONNA Book ~ Vol. i
Le Mouton Power Blazer in Ivory
$552.00
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Le Mouton Power Blazer in Ivory
Le Mouton Leisure Pant in Ivory
$552.00
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Le Mouton Leisure Pant in Ivory
Andiamo!
$615.00
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Andiamo!
NONNA Dog Collar in Luxor Gold Glitter
$69.00
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NONNA Dog Collar in Luxor Gold Glitter
NONNA Dog Collar in Celery Gold Glitter
$69.00
+
NONNA Dog Collar in Celery Gold Glitter
NONNA Mini Dress in Mud
$299.00
+
NONNA Mini Dress in Mud
NONNA Bike Short in Celery
$220.80
+
NONNA Bike Short in Celery
NONNA Bike Short in Mud
$220.80
+
NONNA Bike Short in Mud
NONNA Bike Short in Ivory
$220.80
+
NONNA Bike Short in Ivory
NONNA Bike Short in Bandaid Gold Glitter
$253.00
+
NONNA Bike Short in Bandaid Gold Glitter
NONNA Dog Collar in Tiger
$69.00
+
NONNA Dog Collar in Tiger