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Giu Giu

About

giu giujoo - joo — is the creative vision of Giuliana Leila Raggiani.

Giuliana Leila Raggiani was raised as a first generation Italian in Boston, Massachusetts & Falmouth, Maine. Since the age of 3, Giuliana Leila has always shown self—expression whether through dance, visual art, or design. As the granddaughter of Palmira Giglia, owner of Settebello boutique in Boston and designer of the coveted Vaccaro Turtlenecks (circa 1960s—early 90s), it was only a matter of time until she followed her Nonna’s legacy.

In 2008, Giuliana moved to New York City to begin her studies at Parsons School of Design, and in 2010 completed the knitwear program at Central Saint Martins in London. After graduating in 2012 with a BFA in Fashion Design and the award of “Designer of the Year” in Childrenswear, Giuliana started her own creative vision a knitwear–focused label.

giu giu, established in 2013, is primarily based out of her Los Angeles studio, though, Giuliana balances her time between Paris & New York. Her signature piece, called the Nonna Turtleneck, is a contemporary reproduction of her grandmother’s original piece.

Through her previous work experiences with various labels (including “Giuliana Leila” × Anthropologie, Tess Giberson, Alexander Wang, and Calvin Klein), travel, and dedicated yoga practice, she has developed her individual aesthetic in design; a constant contrast.

With a nostalgic point of view, giu giu has evolved into a product of a unique and mindful lifestyle bound by simplicity; a reflection conveying the playful humor and offbeat freedom that life should embody, with no limitation to age or gender.

Giu Giu About

Collections

Autumn Winter 2022
Spring Summer 2022
Fall Winter 2021
Spring Summer 2021
Autumn Winter 2020
Spring Summer 2020
PreSpring / Sport 2020
Autumn Winter 2019
Spring Summer 2019
Autumn Winter 2018
Spring Summer 2018
Autumn Winter 2017
Spring Summer 2017
Autumn Winter 2016
Spring Summer 2016
Autumn Winter 2015
Spring Summer 2015

Collections

Which giu giu?

The days of the week are ruled by different planets.

Type in your birthday to discover the giu giu for you ★彡

You were born on a Sunday.

You are the SUN. Warm, giving, and full of love. Center of attention. Embrace the light. Everybody loves the sunshine ~ キラキラ

NONNA Brief in Ivory
$207.00
+
NONNA Brief in Ivory
NONNA Bra in Ivory
$214.00
+
NONNA Bra in Ivory
Solar Swimsuit in Bleach Glitter
$272.00
+
Solar Swimsuit in Bleach Glitter
Back

You were born on a Monday.

you are a sensitive Moon. Being cozy is crucial. Staying home is your natural habitat. Wearing neutrals or pastels keeps your mood balanced.

AIR Reflexology Sock in Bleach/Chamomile
$69.00
+
AIR Reflexology Sock in Bleach/Chamomile
Le Mouton Power Blazer in Ivory
$386.00
+
Le Mouton Power Blazer in Ivory
Ni Pullover
$266.00
+
Ni Pullover
Back

You were born on a Tuesday.

fiery Mars. You get things done. You need to be active and move your body. Watch your reactiveness. Red is your color for magnetism and leadership.

NONNA Starter Jacket in Onyx/Ivory Stripe
$345.00
+
NONNA Starter Jacket in Onyx/Ivory Stripe
Racer Pull
$338.00
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Racer Pull
Back

You were born on a Wednesday.

you’ve got a Mercury mind, constant chit-chat. Loves a puzzle. Communication is everything. You have the power of the word, and a twisted sense of humor. Simplicity is Divinity.

DISTANCE Crew in Bleach
$127.00
+
DISTANCE Crew in Bleach
NONNA Pants in Yin Yang
$345.00
+
NONNA Pants in Yin Yang
NONNA Turtleneck in Shinbun
$575.00
+
NONNA Turtleneck in Shinbun
Back

You were born on a Thursday.

best of the blessed, you are the most abundant Jupiter. Travel keeps you sane. Bossy & controlling, but full of joy. You enjoy the finer things in life. Green is your color for prosperity.

Magnétique
$338.00
+
Magnétique
NONNA Pearl Cardigan in Bateau
$357.00
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NONNA Pearl Cardigan in Bateau
Back

You were born on a Friday.

Venus, queen of all things love, beauty, and sweetness. A social butterfly. Dressing up makes you happy. Tones of pink, femininity, and scents to romanticize your life.

Therapy Hoody
$210.00
+
Therapy Hoody
Back

You were born on a Saturday.

Sneaky saturn, you like your privacy. A natural teacher, tree of knowledge, and a caregiver. You takes things seriously. Faith is key for you. Wear violet for protection.

Be Angel Tee in Onyx/Glow
$65.00
+
Be Angel Tee in Onyx/Glow
Back

Which giu giu?

Giu Giu

Shopping

NONNA

A film collaboration with
Hamadou Frédéric Baldé

01 Paris
02 Marrakech
03 New York
04 Los Angeles

NONNA

A film collaboration with
Hamadou Frédéric Baldé



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