Shopping Cart

Giu Giu

About

giu giujoo - joo — is the creative vision of Giuliana Leila Raggiani.

Giuliana Leila Raggiani was raised as a first generation Italian in Boston, Massachusetts & Falmouth, Maine. Since the age of 3, Giuliana Leila has always shown self—expression whether through dance, visual art, or design. As the granddaughter of Palmira Giglia, owner of Settebello boutique in Boston and designer of the coveted Vaccaro Turtlenecks (circa 1960s—early 90s), it was only a matter of time until she followed her Nonna’s legacy.

In 2008, Giuliana moved to New York City to begin her studies at Parsons School of Design, and in 2010 completed the knitwear program at Central Saint Martins in London. After graduating in 2012 with a BFA in Fashion Design and the award of “Designer of the Year” in Childrenswear, Giuliana started her own creative vision a knitwear–focused label.

giu giu, established in 2013, is primarily based out of her Los Angeles studio, though, Giuliana balances her time between Paris & New York. Her signature piece, called the Nonna Turtleneck, is a contemporary reproduction of her grandmother’s original piece.

Through her previous work experiences with various labels (including “Giuliana Leila” × Anthropologie, Tess Giberson, Alexander Wang, and Calvin Klein), travel, and dedicated yoga practice, she has developed her individual aesthetic in design; a constant contrast.

With a nostalgic point of view, giu giu has evolved into a product of a unique and mindful lifestyle bound by simplicity; a reflection conveying the playful humor and offbeat freedom that life should embody, with no limitation to age or gender.

Giu Giu About

NONNA

A film collaboration with
Hamadou Frédéric Baldé

01 Paris
02 Marrakech
03 New York
04 Los Angeles

NONNA

A film collaboration with
Hamadou Frédéric Baldé



Collections

Autumn Winter 2018
Spring Summer 2018
Autumn Winter 2017
Spring Summer 2017
Autumn Winter 2016
Spring Summer 2016
Autumn Winter 2015
Spring Summer 2015

Collections

Giu Giu

Shopping

NONNA Leotard in Onyx Gold Glitter
$265.00
+
NONNA Leotard in Onyx Gold Glitter
NONNA Pants in Onyx Gold Glitter
$345.00
+
NONNA Pants in Onyx Gold Glitter
NONNA Sans Sleeves in Ivory Gold Glitter
$265.00
+
NONNA Sans Sleeves in Ivory Gold Glitter
NONNA Pants in Ivory Gold Glitter
$345.00
+
NONNA Pants in Ivory Gold Glitter
NONNA Turtleneck in Ivory Gold Glitter
$287.50
+
NONNA Turtleneck in Ivory Gold Glitter
Le Mouton Power Blazer in Ivory
$552.00
+
Le Mouton Power Blazer in Ivory
Le Mouton Leisure Pant in Ivory
$552.00
+
Le Mouton Leisure Pant in Ivory
NONNA Unitard in Bandaid Mix
$380.00
+
NONNA Unitard in Bandaid Mix
Andiamo!
$615.00
+
Andiamo!
NONNA Leotard in Ivory Glitter
$265.00
+
NONNA Leotard in Ivory Glitter
Nonna Tee in Onyx
$253.00
+
Nonna Tee in Onyx
NONNA Turtleneck in Bambina
$287.50
+
NONNA Turtleneck in Bambina
NONNA Pants in Bambina
$345.00
+
NONNA Pants in Bambina
NONNA Turtleneck in Onyx
$287.50
+
NONNA Turtleneck in Onyx
NONNA Turtleneck in Ivory
$287.50
+
NONNA Turtleneck in Ivory
NONNA Pants in Ivory
$345.00
+
NONNA Pants in Ivory
Le Mouton ~ Sport in Ivory
$615.00
+
Le Mouton ~ Sport in Ivory
NONNA Turtleneck in Stripe
$287.50
+
NONNA Turtleneck in Stripe
NONNA Turtleneck in Tiger
$287.50
+
NONNA Turtleneck in Tiger
Le Mouton ~ Pull
$437.00
+
Le Mouton ~ Pull
NONNA Turtleneck in Royale
$287.50
+
NONNA Turtleneck in Royale
NONNA Turtleneck in Bandaid
$287.50
+
NONNA Turtleneck in Bandaid
NONNA Turtleneck Petit in Bandaid
$193.20
+
NONNA Turtleneck Petit in Bandaid
NONNA Turtleneck Petit in Derby
$193.20
+
NONNA Turtleneck Petit in Derby
NONNA Turtleneck Petit in Engineer Stripe
$193.20
+
NONNA Turtleneck Petit in Engineer Stripe
NONNA Turtleneck Petit in Tiger
$193.20
+
NONNA Turtleneck Petit in Tiger
Nonna Sans Sleeves in Tiger
$265.00
+
Nonna Sans Sleeves in Tiger
NONNA Sans Sleeves in Bandaid
$265.00
+
NONNA Sans Sleeves in Bandaid
Nonna Sans Sleeves in Block Stripe
$265.00
+
Nonna Sans Sleeves in Block Stripe
NONNA Sans Sleeves in Ivory
$265.00
+
NONNA Sans Sleeves in Ivory
NONNA Sans Sleeves in Royale
$265.00
+
NONNA Sans Sleeves in Royale
NONNA Sans Sleeves in Onyx
$265.00
+
NONNA Sans Sleeves in Onyx
NONNA Tube Skirt in Onyx
$265.00
+
NONNA Tube Skirt in Onyx
NONNA Tube Skirt in Bandaid
$265.00
+
NONNA Tube Skirt in Bandaid
NONNA Tube Skirt in Royale
$265.00
+
NONNA Tube Skirt in Royale
NONNA Tube Skirt in Bambina
$265.00
+
NONNA Tube Skirt in Bambina
NONNA Tube Skirt in Tiger
$265.00
+
NONNA Tube Skirt in Tiger
NONNA Tube Skirt in Block Stripe
$265.00
+
NONNA Tube Skirt in Block Stripe
NONNA Tube Skirt in Derby
$265.00
+
NONNA Tube Skirt in Derby
Nonna Tee in Ivory
$253.00
+
Nonna Tee in Ivory
NONNA Leotard Sans Sleeves in Bandaid
$265.00
+
NONNA Leotard Sans Sleeves in Bandaid
NONNA 'Swim' Halter in Ivory Gold Glitter
$230.00
+
NONNA 'Swim' Halter in Ivory Gold Glitter
NONNA 'Swim' Panty in Ivory Gold Glitter
$230.00
+
NONNA 'Swim' Panty in Ivory Gold Glitter
NONNA 'Swim' Halter in Royale Gold Glitter
$230.00
+
NONNA 'Swim' Halter in Royale Gold Glitter
NONNA Jewel in Onyx
$253.00
+
NONNA Jewel in Onyx
NONNA Pants in Onyx
$345.00
+
NONNA Pants in Onyx
NONNA Jewel in Engineered Stripe
$253.00
+
NONNA Jewel in Engineered Stripe
NONNA Pants in Engineered Stripe
$345.00
+
NONNA Pants in Engineered Stripe
NONNA Jewel in Royale
$253.00
+
NONNA Jewel in Royale
NONNA Pants in Royale
$345.00
+
NONNA Pants in Royale
NONNA Jewel in Bandaid
$253.00
+
NONNA Jewel in Bandaid
NONNA Pants in Bandaid
$345.00
+
NONNA Pants in Bandaid
NONNA Leotard in Onyx
$265.00
+
NONNA Leotard in Onyx
NONNA Leotard Sans Sleeves in Onyx
$265.00
+
NONNA Leotard Sans Sleeves in Onyx
Santo Spirito Hoody
$380.00
+
Santo Spirito Hoody
Leo Polo
$330.00
+
Leo Polo
Pratico Legging
$350.00
+
Pratico Legging
NONNA Jewel in Ivory
$253.00
+
NONNA Jewel in Ivory
NONNA Leotard in Ivory
$265.00
+
NONNA Leotard in Ivory
NONNA Tube Top in Onyx
$189.00
+
NONNA Tube Top in Onyx
NONNA Tube Skirt in Ivory
$265.00
+
NONNA Tube Skirt in Ivory
NONNA Tube Top in Ivory
$189.00
+
NONNA Tube Top in Ivory
NONNA Tube Top in Bandaid
$189.00
+
NONNA Tube Top in Bandaid
NONNA Tube Top in Royale
$189.00
+
NONNA Tube Top in Royale
WAVY Pant
$437.00
+
WAVY Pant
WAVY Hoodie
$483.00
+
WAVY Hoodie
Love Thyself Brickstitch Sports Bra
$275.00
+
Love Thyself Brickstitch Sports Bra
Cache-Cache in Black on Black
$276.00
+
Cache-Cache in Black on Black
Cache-Cache in White on White
$276.00
+
Cache-Cache in White on White
Brickstitch Crew in Onyx
$230.00
+
Brickstitch Crew in Onyx
Brickstitch Crew in Navy
$230.00
+
Brickstitch Crew in Navy
Brickstitch Crew in Bronze
$230.00
+
Brickstitch Crew in Bronze
Brickstitch Crew in Camel
$230.00
+
Brickstitch Crew in Camel
Brickstitch Crew in Moon
$230.00
+
Brickstitch Crew in Moon
Brickstitch Jogger Pant in Onyx
$255.00
+
Brickstitch Jogger Pant in Onyx
Brickstitch Jogger Pant in Navy
$255.00
+
Brickstitch Jogger Pant in Navy
Brickstitch Jogger Pant in Bronze
$255.00
+
Brickstitch Jogger Pant in Bronze
Brickstitch Sports Bra in Indigo
$195.00
+
Brickstitch Sports Bra in Indigo
Palmira Snap-Skirt
$550.00
+
Palmira Snap-Skirt
Palmira Top
$437.00
+
Palmira Top
Brickstitch Boxer Short in Onyx
$230.00
+
Brickstitch Boxer Short in Onyx
Brickstitch Boxer Short in Navy
$230.00
+
Brickstitch Boxer Short in Navy
Brickstitch Boxer Short in Camel
$230.00
+
Brickstitch Boxer Short in Camel
Float Pant in Eggshell
$545.00
+
Float Pant in Eggshell
Homestay Jogger in Salt & Pepper
$255.00
+
Homestay Jogger in Salt & Pepper
Le Mouton Leisure Pant in Ciel
$552.00
+
Le Mouton Leisure Pant in Ciel
Le Mouton ~ Sport in Ciel
$615.00
+
Le Mouton ~ Sport in Ciel
Nonna Scarf
$375.00
+
Nonna Scarf
Kara Skirt in Heather Grey
$230.00
+
Kara Skirt in Heather Grey
Nonna Legwarmers in Onyx
$66.00
+
Nonna Legwarmers in Onyx
NONNA Book ~ Vol. i
$33.00
+
NONNA Book ~ Vol. i
Sacred NONNA Oil No. IV
$60.00
+
Sacred NONNA Oil No. IV
Sorella Belt
$324.00
+
Sorella Belt
NONNA Turtleneck in Celery
$287.50
+
NONNA Turtleneck in Celery
NONNA Tube Skirt in Celery
$265.00
+
NONNA Tube Skirt in Celery
NONNA Sans Sleeves in Celery
$265.00
+
NONNA Sans Sleeves in Celery
Santo Spirito Pant
$402.00
+
Santo Spirito Pant
Good Giu Giu Jacket
$150.00
+
Good Giu Giu Jacket
Élevé Jumpsuit in Ghost
$275.00
+
Élevé Jumpsuit in Ghost