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Giu Giu

About

giu giujoo - joo — is the creative vision of Giuliana Leila Raggiani.

Giuliana Leila Raggiani was raised as a first generation Italian in Boston, Massachusetts & Falmouth, Maine. Since the age of 3, Giuliana Leila has always shown self—expression whether through dance, visual art, or design. As the granddaughter of Palmira Giglia, owner of Settebello boutique in Boston and designer of the coveted Vaccaro Turtlenecks (circa 1960s—early 90s), it was only a matter of time until she followed her Nonna’s legacy.

In 2008, Giuliana moved to New York City to begin her studies at Parsons School of Design, and in 2010 completed the knitwear program at Central Saint Martins in London. After graduating in 2012 with a BFA in Fashion Design and the award of “Designer of the Year” in Childrenswear, Giuliana started her own creative vision a knitwear–focused label.

giu giu, established in 2013, is primarily based out of her Los Angeles studio, though, Giuliana balances her time between Paris & New York. Her signature piece, called the Nonna Turtleneck, is a contemporary reproduction of her grandmother’s original piece.

Through her previous work experiences with various labels (including “Giuliana Leila” × Anthropologie, Tess Giberson, Alexander Wang, and Calvin Klein), travel, and dedicated yoga practice, she has developed her individual aesthetic in design; a constant contrast.

With a nostalgic point of view, giu giu has evolved into a product of a unique and mindful lifestyle bound by simplicity; a reflection conveying the playful humor and offbeat freedom that life should embody, with no limitation to age or gender.

Giu Giu About

NONNA

A film collaboration with
Hamadou Frédéric Baldé

01 Paris
02 Marrakech
03 New York
04 Los Angeles

NONNA

A film collaboration with
Hamadou Frédéric Baldé



Collections

Spring Summer 2018
Autumn Winter 2017
Spring Summer 2017
Autumn Winter 2016
Spring Summer 2016
Autumn Winter 2015
Spring Summer 2015

Collections

Giu Giu

Shopping

NONNA in Onyx
$287.50
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NONNA in Onyx
NONNA in Ivory
$287.50
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NONNA in Ivory
NONNA in Bandaid
$287.50
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NONNA in Bandaid
NONNA in Celery
$287.50
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NONNA in Celery
NONNA in Royale
$287.50
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NONNA in Royale
NONNA in Glacé
$287.50
+
NONNA in Glacé
NONNA Petit in Bandaid
$193.20
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NONNA Petit in Bandaid
NONNA Sans Sleeves in Onyx
$265.00
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NONNA Sans Sleeves in Onyx
NONNA Sans Sleeves in Celery
$265.00
+
NONNA Sans Sleeves in Celery
NONNA Sans Sleeves in Bandaid
$265.00
+
NONNA Sans Sleeves in Bandaid
NONNA Sans Sleeves in Royale
$265.00
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NONNA Sans Sleeves in Royale
NONNA Sans Sleeves in Ivory
$265.00
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NONNA Sans Sleeves in Ivory
NONNA Tube Skirt in Onyx
$265.00
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NONNA Tube Skirt in Onyx
NONNA Tube Skirt in Bandaid
$265.00
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NONNA Tube Skirt in Bandaid
NONNA Tube Skirt in Royale
$265.00
+
NONNA Tube Skirt in Royale
NONNA Tube Skirt in Celery
$265.00
+
NONNA Tube Skirt in Celery
NONNA 'Swim' Halter in Ivory Glitter
$230.00
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NONNA 'Swim' Halter in Ivory Glitter
NONNA 'Swim' Panty in Ivory Glitter
$230.00
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NONNA 'Swim' Panty in Ivory Glitter
NONNA 'Swim' Halter in Royale Glitter
$230.00
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NONNA 'Swim' Halter in Royale Glitter
UNDONE x GIU GIU Sports Bra in Arancia
$333.00
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UNDONE x GIU GIU Sports Bra in Arancia
UNDONE x GIU GIU Swimsuit in Arancia
$437.00
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UNDONE x GIU GIU Swimsuit in Arancia
Palmira Top
$437.00
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Palmira Top
Palmira Snap-Skirt
$550.00
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Palmira Snap-Skirt
NONNA Leotard Sans-Sleeves in Bandaid
$265.00
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NONNA Leotard Sans-Sleeves in Bandaid
NONNA Jewel in Ivory
$253.00
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NONNA Jewel in Ivory
NONNA Jewel in Onyx
$253.00
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NONNA Jewel in Onyx
NONNA Pants in Onyx
$345.00
+
NONNA Pants in Onyx
NONNA Jewel in Royale
$253.00
+
NONNA Jewel in Royale
NONNA Pants in Royale
$345.00
+
NONNA Pants in Royale
NONNA Jewel in Celery
$253.00
+
NONNA Jewel in Celery
NONNA Jewel in Bandaid
$253.00
+
NONNA Jewel in Bandaid
NONNA Pants in Bandaid
$345.00
+
NONNA Pants in Bandaid
NONNA Leotard in Onyx
$265.00
+
NONNA Leotard in Onyx
NONNA Leotard in Glacé
$265.00
+
NONNA Leotard in Glacé
NONNA Tube Skirt in Glacé
$265.00
+
NONNA Tube Skirt in Glacé
NONNA Leotard in Ivory
$265.00
+
NONNA Leotard in Ivory
NONNA Tube Skirt in Ivory
$265.00
+
NONNA Tube Skirt in Ivory
NONNA Tube Top in Ivory
$189.00
+
NONNA Tube Top in Ivory
NONNA Tube Top in Glacé
$189.00
+
NONNA Tube Top in Glacé
NONNA Tube Top in Celery
$189.00
+
NONNA Tube Top in Celery
NONNA Tube Top in Onyx
$189.00
+
NONNA Tube Top in Onyx
NONNA Tube Top in Bandaid
$189.00
+
NONNA Tube Top in Bandaid
NONNA Tube Top in Royale
$189.00
+
NONNA Tube Top in Royale
NONNA Leotard Sans-Sleeves in Onyx
$265.00
+
NONNA Leotard Sans-Sleeves in Onyx
Bocce Polo in Black & White
$315.00
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Bocce Polo in Black & White
WAVY Pant
$437.00
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WAVY Pant
WAVY Hoodie
$483.00
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WAVY Hoodie
Love Thyself
$275.00
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Love Thyself
Blessed Sweatshirt
$300.00
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Blessed Sweatshirt
Cache-Cache in Black on Black
$276.00
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Cache-Cache in Black on Black
Cache-Cache in White on White
$276.00
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Cache-Cache in White on White
Sophie Lourdes Knight X GIU GIU Collab ~ "Untitled' (Thumbs) Swimsuit
$483.00
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Sophie Lourdes Knight X GIU GIU Collab ~ "Untitled' (Thumbs) Swimsuit
Brickstitch Crew in Bronze
$230.00
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Brickstitch Crew in Bronze
Brickstitch Crew in Camel
$230.00
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Brickstitch Crew in Camel
Brickstitch Crew in Moon
$230.00
+
Brickstitch Crew in Moon
Brickstitch Crew in Navy
$230.00
+
Brickstitch Crew in Navy
Brickstitch Crew in Onyx
$230.00
+
Brickstitch Crew in Onyx
Jogger Pant in Onyx
$255.00
+
Jogger Pant in Onyx
Jogger Pant in Bleach
$255.00
+
Jogger Pant in Bleach
Jogger Pant in Navy
$255.00
+
Jogger Pant in Navy
Jogger Pant in Bronze
$255.00
+
Jogger Pant in Bronze
Molly Sports Bra in Indigo
$195.00
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Molly Sports Bra in Indigo
Brickstitch Short in Bleach
$230.00
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Brickstitch Short in Bleach
Brickstitch Short in Onyx
$230.00
+
Brickstitch Short in Onyx
Brickstitch Short in Navy
$230.00
+
Brickstitch Short in Navy
Brickstitch Short in Camel
$230.00
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Brickstitch Short in Camel
Lab Coat in Tonal Jacquard
$760.00
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Lab Coat in Tonal Jacquard
Float Pant in Eggshell
$545.00
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Float Pant in Eggshell
Kara Skirt in Heather Grey
$230.00
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Kara Skirt in Heather Grey
Malmo
$600.00
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Malmo
Home-Stay Jogger in Salt & Pepper
$255.00
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Home-Stay Jogger in Salt & Pepper
NONNA Sans Sleeves in Glacé
$265.00
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NONNA Sans Sleeves in Glacé
NONNA Book ~ Vol. i
$33.00
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NONNA Book ~ Vol. i