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Giu Giu

About

giu giujoo - joo — is the creative vision of Giuliana Leila Raggiani.

Giuliana Leila Raggiani was raised as a first generation Italian in Boston, Massachusetts & Falmouth, Maine. Since the age of 3, Giuliana Leila has always shown self—expression whether through dance, visual art, or design. As the granddaughter of Palmira Giglia, owner of Settebello boutique in Boston and designer of the coveted Vaccaro Turtlenecks (circa 1960s—early 90s), it was only a matter of time until she followed her Nonna’s legacy.

In 2008, Giuliana moved to New York City to begin her studies at Parsons School of Design, and in 2010 completed the knitwear program at Central Saint Martins in London. After graduating in 2012 with a BFA in Fashion Design and the award of “Designer of the Year” in Childrenswear, Giuliana started her own creative vision a knitwear–focused label.

giu giu, established in 2013, is primarily based out of her Los Angeles studio, though, Giuliana balances her time between Paris & New York. Her signature piece, called the Nonna Turtleneck, is a contemporary reproduction of her grandmother’s original piece.

Through her previous work experiences with various labels (including “Giuliana Leila” × Anthropologie, Tess Giberson, Alexander Wang, and Calvin Klein), travel, and dedicated yoga practice, she has developed her individual aesthetic in design; a constant contrast.

With a nostalgic point of view, giu giu has evolved into a product of a unique and mindful lifestyle bound by simplicity; a reflection conveying the playful humor and offbeat freedom that life should embody, with no limitation to age or gender.

Giu Giu About

NONNA

A film collaboration with
Hamadou Frédéric Baldé

01 Paris
02 Marrakech
03 New York
04 Los Angeles

NONNA

A film collaboration with
Hamadou Frédéric Baldé



Collections

Autumn Winter 2017
Spring Summer 2017
Autumn Winter 2016
Spring Summer 2016
Autumn Winter 2015
Spring Summer 2015

Collections

Giu Giu

Shopping

NONNA in Uovo
$287.50
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NONNA in Uovo
NONNA in Derby Green
$287.50
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NONNA in Derby Green
NONNA in Ivory
$287.50
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NONNA in Ivory
NONNA in Bandaid
$287.50
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NONNA in Bandaid
NONNA in Pomodoro
$287.50
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NONNA in Pomodoro
NONNA in Bambina
$287.50
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NONNA in Bambina
NONNA in Onyx
$287.50
+
NONNA in Onyx
NONNA Petit in Bandaid
$193.20
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NONNA Petit in Bandaid
NONNA Petit in Uovo
$193.20
+
NONNA Petit in Uovo
NONNA Leotard in Onyx
$265.00
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NONNA Leotard in Onyx
NONNA Sans Sleeves in Uovo
$265.00
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NONNA Sans Sleeves in Uovo
NONNA Sans Sleeves in Bandaid
$265.00
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NONNA Sans Sleeves in Bandaid
NONNA Leotard in Ivory
$265.00
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NONNA Leotard in Ivory
NONNA Leotard in Glacé
$265.00
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NONNA Leotard in Glacé
NONNA Leotard in Bandaid
$265.00
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NONNA Leotard in Bandaid
Malmo
$600.00
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Malmo
Leather Trim Cardigan
$552.00
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Leather Trim Cardigan
Sabrine Pajama Top in Midnight
$552.00
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Sabrine Pajama Top in Midnight
Le Mouton Leisure Pant in Cream
$552.00
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Le Mouton Leisure Pant in Cream
La Granade Leisure Pant
$552.00
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La Granade Leisure Pant
La Granade Power Blazer
$552.00
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La Granade Power Blazer
Le Mouton Power Blazer in Cream
$552.00
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Le Mouton Power Blazer in Cream
Sophie Lourdes Knight X GIU GIU Collab ~ "Untitled' (Thumbs) Swimsuit
$483.00
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Sophie Lourdes Knight X GIU GIU Collab ~ "Untitled' (Thumbs) Swimsuit
Kuma Bomber in Camel
$586.50
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Kuma Bomber in Camel
Bricklane
$430.00
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Bricklane
Float Pant in Eggshell
$545.00
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Float Pant in Eggshell
Lab Coat in Tonal Jacquard
$760.00
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Lab Coat in Tonal Jacquard
Kara Skirt in Heather Grey
$230.00
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Kara Skirt in Heather Grey
Brickstitch Crew in Onyx
$230.00
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Brickstitch Crew in Onyx
Brickstitch Crew in Navy
$230.00
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Brickstitch Crew in Navy
Brickstitch Crew in Moon
$230.00
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Brickstitch Crew in Moon
Brickstitch Crew in Camel
$230.00
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Brickstitch Crew in Camel
Brickstitch Crew in Bronze
$230.00
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Brickstitch Crew in Bronze
Molly Sports Bra in Indigo
$195.00
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Molly Sports Bra in Indigo
Zentangle in Black & White
$460.00
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Zentangle in Black & White
Bocce Polo in Black & White
$315.00
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Bocce Polo in Black & White
Takashi in Midnight Chenille
$483.00
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Takashi in Midnight Chenille
Siniko Kimono in Forest Mohair
$483.00
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Siniko Kimono in Forest Mohair
Brickstitch Short in Navy
$230.00
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Brickstitch Short in Navy
Brickstitch Short in Camel
$230.00
+
Brickstitch Short in Camel
Brickstitch Short in Bleach
$230.00
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Brickstitch Short in Bleach
Brickstitch Short in Onyx
$230.00
+
Brickstitch Short in Onyx
Jogger Pant in Navy
$255.00
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Jogger Pant in Navy
Home-Stay Jogger in Salt & Pepper
$255.00
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Home-Stay Jogger in Salt & Pepper
Jogger Pant in Bleach
$255.00
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Jogger Pant in Bleach
NONNA Tube Skirt in Uovo
$265.00
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NONNA Tube Skirt in Uovo
Jogger Pant in Onyx
$255.00
+
Jogger Pant in Onyx
NONNA Tube Skirt in Onyx
$265.00
+
NONNA Tube Skirt in Onyx
NONNA Tube Skirt in Ivory
$265.00
+
NONNA Tube Skirt in Ivory
NONNA Tube Skirt in Derby
$265.00
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NONNA Tube Skirt in Derby
NONNA Tube Skirt in Bandaid
$265.00
+
NONNA Tube Skirt in Bandaid
NONNA Tube Skirt in Bamina
$265.00
+
NONNA Tube Skirt in Bamina
NONNA Petit in Derby Green
$193.20
+
NONNA Petit in Derby Green
Cache-Cache in White on White
$276.00
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Cache-Cache in White on White
Cache-Cache in Black on Black
$276.00
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Cache-Cache in Black on Black